Our Sources
AI Durable draws on internationally recognised workforce research and New Zealand-specific labour market data. Every source is publicly available — we link directly so you can read further and make your own judgement.
O*NET 27.3 — Occupational Data
US Department of Labor
The world's most comprehensive occupational database. Covers 900+ job types, breaking each into specific tasks, skills, and automation risk scores. The global standard for workforce analysis.
Future of Jobs Report 2025
World Economic Forum
Surveys 1,000+ of the world's largest employers on how AI is reshaping their workforce. Produces role-level forecasts on which jobs grow, which shrink, and which skills become critical.
NZ Labour Market Insights
Ministry of Business, Innovation and Employment (MBIE)
New Zealand's primary source of employment trends, occupation outlooks, and regional labour market data. Ensures AI Durable's analysis reflects the NZ context, not just overseas conditions.
The Future of Work
McKinsey Global Institute
Detailed analysis of automation potential by task type. Breaks work into individual activities and assesses how much of each can be automated — the foundation for AI Durable's time savings estimates.
Career Profiles and Employment Outlooks
Careers NZ / Tātai Aho Rau
The NZ government's official career guidance service. Provides NZ-specific job profiles, salary ranges, and employment outlooks for hundreds of roles across Aotearoa.
Labour Market Statistics
Stats NZ — Tatauranga Aotearoa
New Zealand's official government statistics agency. The most authoritative source of NZ employment data — workforce composition, industry trends, and regional breakdowns.
Employment Outlook
OECD
New Zealand is an OECD member, so NZ-specific data is included in this annual cross-country workforce analysis — covering automation risk, skills gaps, and the future of work across 38 nations.
About Phil Kupenga
Phil has been working at the intersection of AI, technology, and workforce development in Aotearoa since 2021. He founded the Tairāwhiti Tech Talent Incubator — moving people from primary industries and unemployment into technology careers — and More Māori in Tech in partnership with Dev Academy and MSD. He built AI Durable because workers deserve honest, practical guidance about AI — not hype. Whether you use it or not is up to you. He built it because someone had to lead.
A note on limitations: AI Durable uses these sources to generate role-specific analysis, but outputs are indicative rather than definitive. Automation potential varies by employer, industry, and region. This tool is designed to help you think — not to make decisions for you. Always apply your own judgement.